Mr. Rune Bosselmann

DesignationDirector, TANA Netting

Languages SpokenDanish | English | German | Basic French | Basic Italian

Mr. Rune Bosselmann

About Me

I was born and raised in Denmark, and have since broadened my horizons by working in diverse locations such as Germany, Holland, France, Burkina Faso, and most recently in the United Arab Emirates.

My academic background is firmly centered on business with a key focus on innovation and IPR strategy. After having completed an MSc in International Marketing and Management at the Copenhagen Business School, I co-founded Plusdent, Dental Media and Vegro – technical startups which continue to develop medical and dental equipment to this day. I also authored related academic articles and successfully filed a number of patents.

I am currently the Director of TANA Netting, a subsidiary of NRS International that manufactures and supplies DawaPlus® 2.0 long-lasting insecticidal nets for the humanitarian and public health sectors. Transforming this product from once near-obscurity to the market-leader that it is today is one of the highlights of my career.

The impressive achievements that we have witnessed on this journey are directly attributable to the colleagues I am honored to work alongside at our manufacturing company in Lahore – H. Sheikh Noor-ud-Din & Sons (HSNDS). Of these achievements I would like to highlight; starting from nothing, we have built up our production operation to one that now employs three thousand staff and manufactures 62 million nets per year. We have implemented a rigorous performance and quality management system and a second-to-none laboratory facility that together ensure high speed and continuous production at all times. Outside our factory walls, we have built a robust supply chain that operates on an efficient just-in-time basis and bring more than 150 40’ containers through our factory doors each day from all over the world.

Working in the humanitarian field is not something that I consciously chose; I would say, the humanitarian field chose me. As such, my team and I will continue to fulfilling the DawaPlus legacy of improving the lives of people in malarious areas by providing cost-effective and high-quality preventative products.