NRS International attends MEPRA Awards Gala for #LoveCoats nomination

Last night we attended an awards ceremony hosted by the  Middle East Public Relations Association (MEPRA), the leading public relations awards program in the Middle East. We were nominated  for the Social Responsibility and Environmental PR category for our CSR-driven #LoveCoats project. We joined more than 200 public relations agencies and communications experts at the awards gala, held on 6 December, 19:00 at the JW Marriott Marquis Dubai.

NRS International at the MEPRA Awards Gala_JW Mariott Marquis Dubai

NRS International LoveCoats project MEPRA Awards 2017    NRS International LoveCoats project MEPRA Awards 2017 NRS International LoveCoats project MEPRA Awards 2017NRS International LoveCoats project MEPRA Awards 2017

As the leading PR awards program in the region, MEPRA Awards is an annual celebration of creativity and innovation in the public relations and communication industry.

The MEPRA Awards program was judged by peers and acknowledges the best practitioners at the top of their game.

Weber Shandwick was named MEPRA Middle East Agency of the Year. Other big winners who scooped the awards in many categories were Four Communications, Memac Ogilvy and H+K Strategies.

About the #LoveCoats project

Launched on World Refugee Day on June 20, 2017, the #LoveCoats project is a Corporate Social Responsibility-driven PR campaign to empower the young refugee girls at Za’atari camp  through fashion and design. #LoveCoats is an initiative of our in-house CSR and Communications teams, in partnership with Professor Helen Storey, and is executed with the help of PR agency, JpD. The project is supported by UNHCR, IRD, Oxfam, Centre for Sustainable Fashion, JEN, and London College of Fashion, UAL.

NRS International LoveCoats project MEPRA Awards 2017

The main objectives of our #LoveCoats project was to:

  • raise awareness of the ongoing refugee crisis in the Middle East;
  • create a lasting impact to improve lives of refugees, in this case the TIGER Girls;
  • support the Year of Giving, an initiative by UAE President His Highness Sheikh Khalifa bin Zayed Al Nahyan;
  • promote Business 4 Peace, an initiative by the UN dedicated to catalyzing collaborative action to advance peace;
  • advance the SDG agenda, in particular SDG No. 5 – Gender Equality;
  • inspire our competitors in the humanitarian sector to engage in social good campaigns; and
  • build our brand reputation as a committed, engaged, inspiring and socially responsible Dubai company.


Click here for the #LoveCoats media coverage overview or click on the infographic to see the campaign results.

Related news: NRS International shortlisted for MEPRA Awards 2017 for #LoveCoats project

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