NRS International’s #PeaceDoves campaign made headlines on World Peace Day
To mark the annual celebration of the UN International Day of Peace on 21 September, NRS International officially kicked off its #PeaceDoves campaign with UK-based organization Empathy Action campaign to give wings to a message of hope, peace and reconciliation, so vital for our world today.
The project, in collaboration with women stitchers from NRS International’s factory in Lahore, Pakistan, sees the production of 650 handcrafted dove toys made from upcycled offcuts of NRS Relief’s refugee blankets and tarpaulins.
The media covered our initiative in print, on radio and online, prompting much interest and discussions with key actors from the humanitarian sector. To date, we have been featured in five dailies (in the UAE and Pakistan), one radio broadcast by BBC in the UK, and multiple online articles and social posts. Below you can find an overview of all the coverage:
Click here to read the hi-res version in PDF.
2) Arab News – Pakistan Edition, 20 September 2018
3) Khaleej Times, 21 Sep 2018
BBC Live Southeast broadcast, 21 Sep 2018
Ben Solanky and Sandy Glanfield from our NGO partner Empathy Action, gave a studio interview at BBC Live Southeast program on 21 September. During the broadcast, they talked about the #PeaceDoves concept and design, as well as working together with children from three Kent schools to promote world peace.
1) International Humanitarian City on Facebook
2) Empathy Action on Instagram
3) BBC Southeast on Twitter
4) Women’s Empowerment Principles on LinkedIn